Portfolio

No brand’s story is too big — or too small. At Persiá Expressions, we craft high-converting email campaigns and website copy that help pet, ecommerce, and mission-driven brands connect, build loyalty, and grow. Explore the projects below to see our work in action, and if you’re inspired by what you see, let’s chat about bringing your story to life. Let’s chat!

Building a Community Vet Clinic

AnimalKind is a community vet clinic that provides preventative and wellness services for families and their pets. With a mission to revamp their fundraising landing page and copy, we helped their clinic create a new design and copywriting strategy that's nearly 90% near their $1 million goal.

Sharing Moments of Impact

Rise Against Hunger is a global nonprofit committed to ending food insecurity worldwide. To share the remarkable impact they make every month (and beyond), I created monthly newsletters that generated over 20% open rates and 3% click-through -rates. As a result, donations went up and website traffic increased over 30% month of month. Below, you'll find a sample of a monthly newsletter showing the design and copy created.

Helping Little Warriors

𝘏𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘦𝘳𝘱𝘵 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 "𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘓𝘪𝘵𝘵𝘭𝘦 𝘞𝘢𝘳𝘳𝘪𝘰𝘳𝘴 𝘖𝘷𝘦𝘳𝘤𝘰𝘮𝘦 𝘉𝘪𝘨 𝘉𝘢𝘵𝘵𝘭𝘦𝘴" 𝘢𝘳𝘵𝘪𝘤𝘭𝘦𝘴.

What first started as a concept for Janna Westerholm to help her son, Henrik, as he underwent treatment for acute lymphoblastic leukemia (ALL) in 2017 quickly transpired into providing hope for many more families.

Helping Homeless Find Housing

𝘏𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘦𝘳𝘱𝘵 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 "𝘛𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘏𝘰𝘮𝘦𝘭𝘦𝘴𝘴𝘯𝘦𝘴𝘴 𝘪𝘯𝘵𝘰 𝘏𝘰𝘶𝘴𝘪𝘯𝘨" 𝘢𝘳𝘵𝘪𝘤𝘭𝘦𝘴.

What first began as a relaxing lakeside vacation with an inspirational book in-hand quickly transpired into a desire to change the lives of many families transitioning from homelessness into housing.

Creating a Meaningful Network

𝘏𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘦𝘳𝘱𝘵 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 "𝘊𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢 𝘔𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘕𝘦𝘵𝘸𝘰𝘳𝘬 𝘰𝘧 𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘒𝘪𝘥𝘴" 𝘢𝘳𝘵𝘪𝘤𝘭𝘦.

For years, scare tactics were relied on to communicate the long-term consequences of drug and alcohol use, particularly in adolescents. While this form of communication used to be effective, it's no longer the case.

Brighter Futures for Kids

𝘏𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯 𝘦𝘹𝘤𝘦𝘳𝘱𝘵 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 "𝘏𝘦𝘭𝘱𝘪𝘯𝘨 𝘒𝘪𝘥𝘴 𝘚𝘦𝘦 𝘢 𝘉𝘳𝘪𝘨𝘩𝘵𝘦𝘳 𝘍𝘶𝘵𝘶𝘳𝘦" 𝘢𝘯𝘥 "𝘚𝘦𝘯𝘥 𝘢 𝘉𝘳𝘶𝘴𝘩, 𝘚𝘢𝘷𝘦 𝘢 𝘚𝘮𝘪𝘭𝘦" 𝘢𝘳𝘵𝘪𝘤𝘭𝘦𝘴.

Imagine a child eagerly attending the first day of kindergarten, but they're unable to follow along due to an undiagnosed vision condition. This not only makes it difficult to learn but hinders a child's fullest potential to succeed.