LIFECYCLE FOUNDATIONS
We work alongside your team in a 6-week intensive to build a clear, connected digital communications strategy across email and social media — mapping storytelling, campaigns, and supporter journey that moves people from engagement to giving and long-term connection.
Building the Foundation of the Supporter Experience
What's Included
✓ Map Your Content Strategy
Build an evergreen content marketing strategy you can use year over year
✓ Define Your Messaging
Develop key messages and content themes that guide what you say and share
✓ Align Content & Fundraising
Map campaigns that connect directly to your fundraising goals
✓ Connect Your Channels
Integrate email and social media around each campaign
✓ Build Your Content Calendar
Map out what to share, when, where, and why
✓ Create Your Evergreen Plan
Leave with a repeatable strategy your team can return to and build on
Outcome
✓ Clear, evergreen content marketing roadmap
✓ Messaging and campaign direction tied to fundraising goals
✓ Email, social media, and media working together
✓ Repeatable strategy to guide your team year over year
Ideal For
✓ Mission-driven nonprofits launching a major fundraising push or new initiative who need expert strategy and an evergreen communications roadmap