With many social media platforms available, choosing just one or two profiles to create can feel overwhelming — but it doesn't have to be. Before posting away and organizing a schedule for posts, first, take the time to narrow down who your target audience is and where they're most engaged. You can then grow your mission on the social media platforms that work best for your nonprofit. (Hint: you don't have to be active on all social networks available to generate results).
Social Platform Tips
When narrowing down the social media platforms you'd like to use, consider one to two profiles (three at the most). Here's why? It's best to have the mindset of quality over quantity. Mastering the art of fewer social platforms, particularly the algorithms determining which content receives more engagement and reach, helps you generate more quality supporters. So, what social platforms should your nonprofit use? Here are the best social media platforms to focus on based on our experience with nonprofit organizations and why. Let's dive in.
Facebook: With 2.1 billion daily active users, Facebook has remained a consistent leader in social media, making it an ideal platform for your nonprofit. Not to mention, there are many features for your nonprofit, from hosting fundraisers to sharing events and posting regular updates about all aspects of your nonprofit is possible on Facebook. Sharing five to six weekly social posts is a great way to reach your audience and improve engagement.
Instagram: With 500 million daily active users, Instagram has significantly grown over the years. With many opportunities to share user-generated content, Instagram is great for your nonprofit to share more about your mission through engaging reels and quality candid posts with images or graphics that move supporters to make an impact. Sharing five to six social posts per week, including one to two reels, will increase your engagement and reach.
LinkedIn: With 141 million daily active users, LinkedIn is a hidden gem among the social networks for nonprofits. This platform provides an engaging place for your nonprofit's team members to connect and share organization updates and a place to connect with supporters, potential partners, and those in need of your services. Sharing four to five weekly social posts, including two informational posts about your nonprofit, two stories of impact, and one call to action to drive engagement and reach.
Reach Your Audience
Now that we've covered the top three social media networks, it's time to consider the best platforms to drive engagement so your nonprofit reaches the correct audiences. Once driven by quantity, social algorithms across Facebook, Instagram, and LinkedIn now prioritize quality content, engagement, and your nonprofit's engagement with other profiles. Although many more guidelines and rules go into the social algorithms, regularly posting content to your pages will help you better determine what content your followers enjoy the most by engagement and reach. It's also essential to test sharing social posts on different days of the week and times to keep things fresh and to seek when most of your followers are engaged. Nonetheless, don't be afraid to test and adjust your strategy-based results.
Grow Your Mission
If your nonprofit is open to learning more about our services in social media content, Persiá Expressions has the services you need to rewrite the story. From monthly plans to campaign support, we can't wait to learn more about you and your mission that serves so many lives. Let's chat today!